First Mother’s Day

Client Indian Cancer Society

Date complete 2013-04-07


Categories / / / /


Breast cancer deaths are on the rise. It is highly unfortunate because breast cancer is curable if detected early. Over 50,000 women lost their lives to breast cancer every year in India alone. We did a Breast Awareness Campaign by including the kids who lost their mother due to breast cancer. The stories of these kids transformed into an integrated campaign. The main motive is to change the gifting culture prevalent on Mother’s Day. And encourage people to take their mother for breast cancer screening as a gift on Mother’s Day.

Web Film

Case Study Video